Walter Redfern (in Puns, Blackwell, London, 1984)
said: "To pun
is to treat homonyms
Consider the childrens' riddle:
"What's black and white, but read
all over? Answer= A newspaper.
Does this confirm or disprove Walter Redferns quote?
Read these slogans. Which contain puns? Can you understand the puns?
For each slogan explain any puns,
double meanings or other techniques that have been used.
|Thomas Cook (Holiday Company)
||Don't just book it. Thomas Cook it
||The future is bright with orange
Orange the company and orange the colour.
|GoDaddy (Web Hosting)
||The web is your domain
and 'domain' as a specific web term.
|Spitfire (Shepherd Neame beer)
||The bottle of Britain
||Straight to the point
||The first and last word
To have the last word.
|Saatchi and Saatchi.
||Labour is not working (Dole queue)
||Have a break, have a kit-kat.
||Alarmed? You should be.
||Enjoyed for centuries straight.
straight consecutive /
straight without mixer
||Everything you hear is true
true = correct / true
= an accurate reproduction
||For top laps
lap tops / top laps?
||It's how the smooth take the rough
||pleasing people the world over
||precisely what you're looking for
what's the difference
between 'precisely' and 'exactly' ?
|Weight Watchers Frozen Meals:
waste / waist (low calories!)
||Technology the world calls on
||The appliance of science.
|Lea & perrins
||The Worcester Saucere
||We'll do the homework
|Flowers Fine Ales
||Always pick Flowers|
||Brilliant cleaning starts with Finish
||British Steel: British mettle.
|First National Bank of Chicago
||First relationships last
|Kenco Really Rich Coffee
||Get Rich quick
|St. Ivel Shape Yogurt
||Get your family into Shape, without them even noticing
||Is your film as good as Gold?
||It 'asda be Asda (It has to be Asda)
||No HMV, no video
||Nothing fitz like a Ritz
|John Deere Tractors
||Nothing runs like a Deere
deer / Deere / dear
||One word captures the moment. Mumm's the word.
||Reap the rewards of Money
||Send your parcels Red Star and pull out all the stops
(Red Star uses the rail network)
||Tetley make teabags make tea
|Tic Tac Candy
||Tic Tac. Surely the best tactic.
||You just can't help acting on Impulse.
Look through these business names and guess what business they are in.
Some are hairdressers, at least one is a fish and chip shop.