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Company Slogans and puns.

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Walter Redfern (in Puns, Blackwell, London, 1984) succinctly said: "To pun is to treat homonyms as synonyms".
Consider the childrens' riddle: "What's black and white, but read all over? Answer= A newspaper.
Does this confirm or disprove Walter Redferns quote?
Read these slogans. Which contain puns? Can you understand the puns?
For each slogan explain any puns, double meanings or other techniques that have been used.
Company Slogan Explanation
Thomas Cook (Holiday Company) Don't just book it. Thomas Cook it
Nice Rhyme
Orange (Telecoms) The future is bright with orange
Orange the company and orange the colour.
GoDaddy (Web Hosting) The web is your domain
'domain' generally and 'domain' as a specific web term.
Spitfire (Shepherd Neame beer) The bottle of Britain
Euroline transport Straight to the point
Cambridge Dictionaries The first and last word
To have the last word.
Saatchi and Saatchi. Labour is not working (Dole queue)
Kit Kat Have a break, have a kit-kat.
Moss Security Alarmed? You should be.
Wyborowa Vodka Enjoyed for centuries straight.
straight consecutive / straight without mixer
pioneer Everything you hear is true
true = correct / true = an accurate reproduction
The Economist For top laps
lap tops / top laps?
Range Rover It's how the smooth take the rough
Holiday Inn pleasing people the world over
Casio precisely what you're looking for
what's the difference between 'precisely' and 'exactly' ?
Weight Watchers Frozen Meals: Taste. Not
waste / waist (low calories!)
Northern Telecom Technology the world calls on
Zanussi The appliance of science.
Lea & perrins The Worcester Saucere
Bendix Appliances We'll do the homework
Flowers Fine Ales Always pick Flowers
Finish Detergent Brilliant cleaning starts with Finish
British Steel British Steel: British mettle.
First National Bank of Chicago First relationships last
Kenco Really Rich Coffee Get Rich quick
St. Ivel Shape Yogurt Get your family into Shape, without them even noticing
Kodak Gold Is your film as good as Gold?
Asda It 'asda be Asda (It has to be Asda)
HMV No HMV, no video
Ritz Crackers Nothing fitz like a Ritz
John Deere Tractors Nothing runs like a Deere
deer / Deere / dear
Mumm's Champagne One word captures the moment. Mumm's the word.
Money Magazine Reap the rewards of Money
Red Star Send your parcels Red Star and pull out all the stops (Red Star uses the rail network)
Tetley Tea Tetley make teabags make tea
Tic Tac Candy Tic Tac. Surely the best tactic.
Impulse Deodorant You just can't help acting on Impulse.

Slogans and company names with puns.

Example Business Names

Great business names

Look through these business names and guess what business they are in.

  1. Grate expectations
  2. Tacks haven
  3. The last drop Inn
  4. A cut above
  5. The Cod Father
  6. crehairtive
  7. Blade Runner
  8. With Ewe in Mind
  9. What Ales You
  10. The Mane Concern
  11. The Old Spokes Home
  12. Sew'in' Love
  13. The permanent Solution
  14. Full of Beans - Coffee shop
  15. Curl up and Dye - hairdressers
  16. Seymour Clearly - opticians
  17. Jack the Stripper - decorators

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