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Writing: leaflet

Lets write a brochure or leaflet to encourage visitors. Take a look at the fun Leon and Daniel had on the London Eye
1 What is a 'leaflet'? What are the usual purposes of a leaflet? Can you give any examples of leaflets you have seen or been given recently?

Read the leaflet below and decide what its aim is.

Read the leaflet again. Do you think it is effective? Why/why not?
  1. What do you think of
    • the title
    • the headings
    • the style (appropriately informal/neutral/formal?)
    • the amount of information given
    • the tone (is it selling itself too hard?)
  2. Would you consider going on the London Eye as a result of reading it? Why/why not?
2 Read this task and the answer. Do you think the answer is very good/quite good/not very good? Why?


An increasing number of tourists are coming to visit your country. Your national tourist office is producing a series of leaflets about tourist attractions in your area and around the country. You have been asked to write a leaflet about one attraction that you know.

Write the leaflet (in approximately 250 words), highlighting why visitors should come to this attraction and any useful practical information they should know.

The London Eye - On top of the world!

The British Airways London Eye has been launched! See London like you've never seen it before. This stunning attraction is now open to the public. Amazing views across the whole of London. An event the whole family will love! To book tickets call 0870 500 0600

Part of a great tradition
The London Eye is one of the most imaginative Millennium projects to have been conceived of for London. In its inspiration and in its design it has drawn on the great tradition of celebratory structures such as the Ferris Wheel built for Chicago's World's Columbia Exposition in 1893 and the Eiffel Tower built for the Paris Exposition in 1889.

The perfect symbol
The architects on the project came up with the concept of a wheel as the ideal symbol for the Millennium. It represents the turning of the century, is a universally recognisable symbol of regeneration and time, and introduces a new shape into a rectilinear city. Research into the history of Ferris wheels has been drawn on to assist the design of a wheel on which people can ride, see breathtaking views of London, and which is itself an object of beauty.

How to get there:
Tube > Embankment, Waterloo, Charing Cross
Train > Waterloo East, Charing Cross

Opening hours: 10.00-18.00

Adults £7.45
Children £4.95
Senior Citizens £5.95
2 Danny and Daddy go to the Tate Modern In this text some of the words are malapropisms. Which words are they and which words do they replace?

down the South Bank to the Tate Modern

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