Integrating Google with Biscuits web pages
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Integrating Google with Biscuits web pages

Avoiding Google

For many web sites Google is not a good thing. Two problems are : Steeling your customers by analysing your business and telling advertising other favoured competitors to your customer base or visitors;
Your pages experiencing problems in China.

YouTube Videos

To avoid Youtube videos becoming a problem, you can embedd YouTube videos and then if YouTube is blocked, the main page should still load. Alternatively you could house all your youtube video links on a separate page and make them visible only if YouTube is available.

Tag Manager

Google is not installed on this domain.

Rather than having <script> tags inserted into your pages, with all the management that requires, you can allow google to maintain these scripts for you via tag manager . All you need to do is paste a container snippet on every page of your site.

Google Tag Manager Code

Google Tag manager code snippet not yet installed.

Installing Google Tag Manager Code Snippet

Save the code snippet to a file named google-tag-manager.php and then set $this->google = true in your config.php file. The Biscuits engine will take care of the rest.

With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters. This will speed the process from the marketing perspective and will free webmasters to work on other important tasks. The power of Google Tag Manager also extends to IT managers, they have more control over tags and a safe place to test how they would affect the website before publishing them.

To get started managing your tags using Google Tag Manager:
  1. Go to tagmanager.google.com to create a Google Tag Manager account (or to access an existing account).
  2. Create a container for your site or app.

    Copy the code snippet into your website. Click Admin at the top on the horizontal menu and Install on the right panel of Container options

  3. For websites: Add the container snippet to your site while removing any existing tags.

Help With Google Tag Manager and Analytics


  1. Start with business objectives
  2. Five steps of Measurement planning
    1. Document your business objectives
    2. Identify strategies and otactics
    3. Choose the metrics for your Key Performance Indicators KPI
    4. Decide how to segment your data
    5. Choose targets
  3. Plan Ahead for :
    1. Query string parameters
    2. Server redirects
    3. Flash ajax events
    4. Multiple subdomains
    5. responsive web design
  4. Create the basic implementation
    1. Standard dimensions => Basic page tag & metrics
    2. Track KPIs - Business outcomes => Goals and Ecommerce
    3. Filters - Normalise your data and make it more useful
    4. Marketing channels - Campaigntracking and Addwords linking
    5. Simplify reports => Custom reports & Dashboards

Mobile App Tracking

For mobile app tracking download and use an SDK (Software development Kit)

  1. Different implementation based on the operating system
  2. Mobiles track based on activity, rather than page views
  3. Mobile hits can be offline and sent to google later

Dimensions & Metrics

Dimensions are what we measure, metrics are the actual measurement.

  1. Dimensions ( Users, sessions and actinons )
  2. Metrics ( The quantitative measurements of users , sessions and actions )
Complete list of dimensions and metrics


Bounce is when a user lands on one of your pages but leaves immediately.

Ajax / Flash

Add event tracking because there are no page load events to track.

Useful Google Links

Click on a section for more links.. You will need to be logged in with your Google account

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