What's the difference between A reel of film and a real film ?
The New Ford puma
More than 6,000 famous advertising people from around
the
world gathered in Cannes at
the
end of last month for
the
44th International Advertising Festival. Many of those looking through
the
4000-plus commercials were searching for
a
multinational advertiser ideal:
A
simple idea that crosses borders an appeals to people on
the
same level in different markets. unfortunately most of
the
awards were for ads created specifically for local markets.A
New Ford puma campaign was created too late for this year's festival, but expect to see it shine at
the
45th. Designed to launch Ford's new sporty coupé across Europe,
it contains that instantly recognisable idea that those multinational agencies clients seek. the
late, great, Steve McQueen drives
a
Ford puma through
the
streets of San Francisco in
the
manner in which he drove
a
1960s Ford Mustang in his classic movie Bullit. Footage
from the
film, supplied by Warner Brothers, is combined through
the
use of extraordinary computer technology with
the
footage of
the
Ford puma.
The
car follows one of
the
routes
the
Mustang took in
the
film. As McQueen drives around
the
city,
the
car receives admiring glances
from passers-by
ranging from
a
traffic cop to
an
attractive woman out walking.
Finally he pulls into his garage where he parks
the
puma alongside
an
original Mustang. |
The late great Steve McQueen
|