N'Dour was born into a family with traditional musicians, was raised in a poor district, ran away from
school to join a band, and was catapulted to national hero status while still a teenager. While he was always
steered clear of politics, his status in Senegal makes him a figure of great social and political importance.
Yet, at 40 he wears all this remarkably lightly. You could be forgiven, on first meeting, for taking him
for just an affable, moderately educated fellow. But you soon sense the restless energy and ambition, the mixture
of steeliness, naivety and intuitive intelligence that have kept journalists and observers intrigued since he first
turned up here as a 24-year-old, looking very sure of himself. On one level, N'Dour is as much a businessman
as a musician. His interest now include nightclubs, restaurants, a newspaper and a radio station.
J
Yet, when he talks about the need to move Africa forward, to change attitudes and create now structures,
you feel drawn in by his idealism, that these things can and should happen now. He has supported many good
causes, and while in Senegal, his recording studios and record label have vastly improved opportunities for
younger artists.
K
The underlying theme of Joko is the way his own journeys have paralleled his country's uneasy transition
from a rural to a predominantly urban society. But how can he, with his life of jets and limousines, relate
to the unemployed of Dakar or to relatives living in impoverished villages? 'If I've learnt one thing from
all my travelling, it's that we have things of value in our own culture that we must protect, not matter what.'
N'Dour evidently has a sense of is own destiny. Does he have a clear idea of what he will be doing in ten years'
time? Yes,' he says. 'I can't explain to you exactly but I do know. Do you understand?'