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Short cuts : /subjects/EnglishLanguage/English-Language-Skills/Reading/Comprehension/company-slogans
Last Updated November 15, 2021, 1:32 pm
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Company Slogans and puns.

"You can believe in Creed"
"It 'As to be ASDA!"
Freshly clicked

What kind of Business ?

Walter Redfern (in Puns, Blackwell, London, 1984) succinctly said: "To pun is to treat homonyms as synonyms".
Consider the childrens' riddle: "What's black and white, but read all over? Answer= A newspaper.
Does this confirm or disprove Walter Redferns quote?
Read these slogans. Which contain puns? Can you understand the puns?
For each slogan explain any puns, double meanings or other techniques that have been used.
Company Slogan Explanation
Thomas Cook (Holiday Company) Don't just book it. Thomas Cook it
Orange (Telecoms) The future is bright with orange
GoDaddy (Web Hosting) The web is your domain
Spitfire (Shepherd Neame beer) The bottle of Britain
Euroline transport Straight to the point
Cambridge Dictionaries The first and last word
Saatchi and Saatchi. Labour is not working (Dole queue)
Kit Kat Have a break, have a kit-kat.
Moss Security Alarmed? You should be.
Wyborowa Vodka Enjoyed for centuries straight.
pioneer Everything you hear is true
The Economist For top laps
Range Rover It's how the smooth take the rough
Holiday Inn pleasing people the world over
Casio precisely what you're looking for
Weight Watchers Frozen Meals: Taste. Not waist
Northern Telecom Technology the world calls on
Zanussi The appliance of science.
Lea & perrins The Worcester Saucere
Bendix Appliances We'll do the homework
Flowers Fine Ales Always pick Flowers
Finish Detergent Brilliant cleaning starts with Finish
British Steel British Steel: British mettle.
First National Bank of Chicago First relationships last
Kenco Really Rich Coffee Get Rich quick
St. Ivel Shape Yogurt Get your family into Shape, without them even noticing
Kodak Gold Is your film as good as Gold?
Asda It 'asda be Asda (It has to be Asda)
HMV No HMV, no video
Ritz Crackers Nothing fitz like a Ritz
John Deere Tractors Nothing runs like a Deere
Mumm's Champagne One word captures the moment. Mumm's the word.
Money Magazine Reap the rewards of Money
Red Star Send your parcels Red Star and pull out all the stops (Red Star uses the rail network)
Tetley Tea Tetley make teabags make tea
Tic Tac Candy Tic Tac. Surely the best tactic.
Impulse Deodorant You just can't help acting on Impulse.

Slogans and company names with puns.

Look through these business names and guess what business they are in. Some are hairdressers, at least one is a fish and chip shop.
  1. Grate expectations _____
  2. Tacks Haven _____
  3. The last drop Inn _____
  4. A cut above _____
  5. The Cod Father _____
  6. Code Almighty _____
  7. Crehairtive _____
  8. Blade Runner _____
  9. With Ewe in Mind _____
  10. What Ales You _____
  11. The Mane Concern _____
  12. The Old Spokes Home _____
  13. Sew'in' Love _____
  14. The permanent Solution _____
  15. Full of Beans -
  16. Curl up and Dye -
  17. Seymour Clearly -
  18. Jack the Stripper -

Family Business

For each family, choose a slogan that matches their name and mention the type of business that they are in. Click Show to see Leon's choices.
  1. Mr Bishop _____
  2. Mr Green _____
Logos Slogans and Badges Show Slogans
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